Whereisthecool? Magazine Issue 4

Whereisthecool? Magazine Issue 4

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Whereisthecool? Magazine is an 80-page aesthetic manifesto made to inspire creativeness and in which each article is an answer to the title.
Where is the cool in this issue? Inside Luis Barragan’s Casa Gilardi and Frank Pepe’s pizzeria but also in Plexiglas furnitures made in the 70s and even on the very well dressed characters painted by Barkley L. Hendricks!

Made by our good friend Laurent Laporte


We believe that the maintenance of any garments is core and a way of showing love for your garments. We do our very best to create beautiful, sustainable, and long-lasting products, but to get the most out of them and keep them as sustainable as possible they need to be cared for. Keep clean, but don’t wash too often. It’s natural to want to clean and neat for your garments, but please wear your shirt more than one day before you throw it into the washer. Often, garments don’t need a wash but simply a bit of fresh air, a brush, or some ironing will do the trick. The result of not washing your garment that often? Your favorite garment would last longer, save water, and be good for the environment. But there’s more to it than that, taking care of your garments doesn’t take more time or effort - it will save you time. All it takes is a little know-how, so here we gathered a few tips to help maintain your garments and making the most out of your investment and keeping our planet in good shape.