Working from the idea of creating timeless elements in responsible materials with an aspiring universe around it, we believe in creating designs with longevity in both their character and quality, helping customers buy better and, hopefully, buy less. We strive to reconsider the archetypal elements of menswear through a modern yet long-lasting scope—removing all the superfluous noise that far too often make menswear trendy instead of timeless and adding the pragmatic functionalities that we need as consumers in order for our products to serve their inherent purpose. By doing so, we want to offer a precisely curated wardrobe through a selection of seasonless products that’ll last in perpetuity while allowing for various ways of wear, according to the modern man’s daily needs across activity, personality and environment.
Many would argue that starting a clothing brand is probably one of the last things that you should do if you’d like to save the earth and to be honest, we entirely agree. That is, only up until the extent where no new ways of working are brought to the table. The very operations of our brand are an inherent part of the environmental issue that our planet is facing yet we believe that we can nudge the clothing industry in the right direction by making it easier for the customer to make better and more sustainable choices by providing a superior product at a reasonable price point, challenging the current ways of our industry and educating customers in a positive way. As part of this objective, we strive to only use materials with lessened environmental harm, be it recycled cotton, Tencel which is made from eucalyptus trees or deadstock materials that would’ve ended up in a landfill.
We want to prolong the life and wear of each single product that we put into the world. Enter ANOTHER Life: An initiative in which we take back our products at the end of their lifespan in exchange for a discount on the customer’s next purchase, allowing us to either reuse the material from the product or ensure that it is donated to an appropriate charity.